Video marketing is exploding and soon it will become the norm for online marketers. YouTube is set to overtake Facebook as the biggest social site in the world and offers an ideal platform for advertising to your market.
YouTube is now becoming the go-to place for advertising as ads on Facebook are crowded, expensive and not as efficient as you might think. This makes advertising on Facebook less lucrative as you're competing with some of the big boys with deeper pockets than you.
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Currently YouTube ads are pretty much untapped but you need to know what you're doing to reach the right audience for your offer. You can create your own optimised channel and a highly engaging video but if you cannot accurately target your audience then you are going to struggle with user engagement which is critical for video ranking and conversions.